The People's Supermarket
Project completed at Unreal
Published in -
Logology 2 (2011)
Boxed & Labelled 2 (2011)
Brand New Awards (2011)
The People’s Supermarket is a community-based shop that’s managed and owned by members and open to all. It’s based on Lamb’s Conduit St, London WC1 and takes its format from the popular co-operative ‘Park Slope’ in Brooklyn, NYC.
The brand needed to reflect the co-op’s core values of being communal, affordable and democratic without appearing too virtuous or elitist. A full identity programme was required including logo, stationery suite, advertising, packaging and brand guidelines.
The identity centres around the classic ‘Euroslot’ symbol widely used in retail packaging. Produced using a £12.50 hole punch, it provides a cheap and versatile alternative to a diecut which can be used on everything from letterheads packaging.
The story of the supermarket was broadcast in its own four part documentary which aired in early 2011.
Photos: Haarala Hamilton
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