Ryan Tym is a multi award-winning brand consultant, strategist, copywriter and designer.
He is the founder of London-based branding agency Lantern, where he advises the places and people shaping tomorrow’s world.
Ryan’s experience spans nations, neighbourhoods, continents and communities. He is a regular contributor to travel, tourism, place and destination discourse, featuring in conferences, guest lectures, podcasts and publications globally.
Latvia Tourism Forum
Riga, Latvia – 2024
Ending the guilt trip: How to effectively communicate responsible travel.
Recent speaking
Green Destinations Global Conference
Tallinn, Estonia – 2023
From words to wanderlust: Emotive brand strategy and storytelling for sustainable tourism.
Cass Business School
London, UK – 2022
The business of place: When place brands define businesses and businesses define place brands.
Bocconi University
Milan, Italy – 2021
Embracing the truth in place branding.
Visit Tartu Tourism Conference
Tartu, Estonia – 2020
Stories are the new souvenirs: Emotional storytelling in travel and tourism.
European Travel Commission Marketing Summit
Athens, Greece – 2024
Promoting responsible travel: Tackling the biggest challenges in sustainable tourism marketing.
Big Local Connects
Birmingham, UK – 2021
Branding your community: Finding the positives in negatives.
YCN Placemaking Round Table
London, UK – 2018
Embrace the truth: Creating place brands with purpose and personality.
Recent thinking
Expertise and experience
Ryan has grown Lantern to become an international leader in the development of place brand strategy and identity, Today, the agency is one of Europe’s most awarded studios for brand transformation, winning 21 trophies across strategy, storytelling and identity design.
As a consultant, strategist, copywriter and designer, his expertise uncovers stories and deliver standout for the destinations and organisations that deserve to be discovered. Experienced at stakeholder management, he is capable of uniting communities, local authorities, DMOs and NTOs behind a common goal to attract trade, investment and tourism for sustainable growth.
Selected clients
Alternative Airlines, City of Westminster, DMCC
European Travel Commission, Isle of Man Government, Leicester Square, Newington, Norfolk Coast, Visit Estonia.
Awards and recognition
24x Transform Awards Europe
4x Best Place or Nation Brand
1x Global Place Brand of the Year
1x D&AD Yellow Pencil
